Myself Verda Eller working as professioanl internet markiting for iusethisapp.com. Retailers are optimizing their mobile apps this holiday season because shoppers are armed with more than just a wallet and their lists. Until recently, smartphones didn’t do much but help shoppers find a store location or take a picture of an item to share with someone for their purchasing input. Apps that were able to check inventory or compare prices were few and far between. - Visit iusethisapp.com for information on http://www.iusethisapp.com